India's Best Cash Flow Expert for Growth-Stage Businesses
Tanuj Keswani has spent over two decades helping Indian founders solve one problem: why a growing, profitable business keeps running out of cash. CA, DBA, Ex-Deloitte, Ex-EY — and one of India's few cash flow advisors with published academic research on the subject.
If you're searching for the best cash flow expert in India, you're likely already past the "what is cash flow" stage. You've seen the symptom — tight cash despite growing revenue — and you're looking for someone who has solved it before, at scale, for businesses like yours.
That's the work Tanuj does. Not compliance. Not bookkeeping. Cash flow, specifically — diagnosed, fixed, and systemised so it doesn't recur.
What Actually Makes Someone a Cash Flow Expert
The term gets used loosely. Here's what genuine cash flow expertise requires — and where Tanuj's background comes from.
Big 4 Training in Financial Rigour
Years at Deloitte and EY working with large, complex organisations — bringing institutional-grade financial discipline to SME-scale problems.
Financial Qualification, Not Just Experience
A recognised credential — Chartered Accountancy, in Tanuj's case — combined with a Doctorate in Business Administration focused on financial strategy.
Volume of Real Engagements
Theory isn't enough. Tanuj has advised 500+ businesses across India, from ₹20 Cr to ₹500 Cr in revenue — seeing the same patterns repeat and solving them.
Published, Peer-Reviewed Thinking
Tanuj's research — Linking Cash Flow Management to Shareholder Value — is published on SSRN, placing his work under academic scrutiny most advisors never face.
The Problem Most Cash Flow Experts in India Don't Actually Solve
Most financial advisors in India focus on compliance — filing, audits, statutory reporting. That work matters, but it doesn't answer the question that actually keeps founders up at night: why does my business make money on paper but never have cash in the bank?
This is the single most common — and most misunderstood — problem in Indian SMEs. Revenue grows. Margins look healthy. And yet payroll is stressful, expansion gets delayed, and every month feels tighter than the last.
Tanuj's work starts exactly here. Diagnosing where cash is actually trapped — debtors, inventory, payment cycles, capital structure — and rebuilding the system so the business generates the cash its profit promises.
₹20 Cr – ₹500 Cr
The revenue range where this problem is most common — and most dangerous if left unaddressed.
1 Root Cause
Almost always traceable to working capital structure, not lack of profitability.
500+
Businesses where this exact pattern has been diagnosed and fixed.
Is Tanuj the Right Cash Flow Expert for Your Business?
This work is built for founders and boards who recognise some of the following:
— Revenue is growing, but cash flow doesn't reflect it
— The business has crossed ₹20 Cr and outgrown founder-led financial decisions
— You're preparing for funding, debt, or an SME IPO and need financial readiness
— Your board needs an independent director with real financial depth
— You've worked with CAs and consultants before, but the core cash flow problem hasn't actually been fixed
Why Founders and Boards Trust This Work
CA · DBA Formal financial qualification + doctoral research in business administration
Ex-Deloitte · Ex-EY Big 4 training across large, complex financial environments
500+ Businesses Direct advisory experience across Indian SMEs
5,000+ Entrepreneurs Reached through structured engagements, mentorship, and content
Published Researcher SSRN-published research on cash flow and shareholder value
Independent Director Registered, board-level financial governance experience
Talk to India's Best Cash Flow Expert
If your business is growing but cash is always tight, the fastest way to understand why is a direct conversation. Book a consultation with Tanuj and get clarity on where your cash is actually going — and what to do about it.
FAQs
Who is Tanuj Keswani?
Tanuj is India’s top cash flow expert with 500+ businesses advised.
What industries do you serve?
He works mainly with growth-stage businesses across diverse sectors in India.
How does your consulting process work?
Tanuj starts with a deep cash flow analysis, then crafts tailored strategies to improve liquidity and growth.
What qualifications does Tanuj hold?
He is a Chartered Accountant and holds a Doctorate in Business Administration.
How can I book a consultation?
Simply click the 'book a consultation' button on this page to get started.
What results can I expect from working with Tanuj?
Clients typically see improved cash flow stability, better financial planning, and accelerated business growth.
Tanuj Keswani
Chartered Accountant, Doctor of Business Administration, and Registered Independent Director. Advising founders and boards across India.
© 2025 Tanuj Keswani. All rights reserved. · This site is for informational purposes only and does not constitute legal or financial advice.