CA · DBA · Cash flow expert
Helping SME Business Owners Build Stronger Cash Flow, Better Decisions, and Sustainable Growth.
Most businesses don't struggle because of a lack of opportunity. They struggle because growth creates complexity, cash flow becomes unpredictable, and critical decisions are made without financial clarity.
Mr. Tanuj Keswani works with founders and growth-stage businesses to improve cash flow, strengthen profitability, build scalable financial systems, and prepare for long-term growth.
India's Most Trusted Cash Flow Expert for Growth-Stage Businesses
Trusted by
Businesses Across India
Impacted
5,000+ Entrepreneurs
Helped
500+ businesses
Built systems for companies scaling from ₹20 Cr to ₹500 Cr
+25 Years
Experience
Ex-Deloitte
Ex-EY
problms i solve
Why Indian SME Founders Come to a Cash Flow Expert
Revenue growing. Profits looking fine. But cash is always under pressure. These are the five problems that bring founders to Tanuj — and the ones he has solved across 500+ businesses.
— 01
— 02
— 03
Cash Flow Problems
Profitability Issues
Scaling Challenges
Revenue is growing, but cash is constantly under pressure.
Sales are increasing, but profits are not.
The business has outgrown informal systems and founder-driven decisions.
— 04
IPO & Funding Readiness
Banks, investors, and SEBI require clean financial systems. Most SMEs are not ready — and find out too late.
— 05
Strategic Financial Decision
Something
else in mind?
Expansion, acquisition, debt restructuring, or exit — every high-stakes decision carries a cash flow consequence that most advisors don't map.
Many engagements begin with a question that doesn't fit a neat category. If your situation is unusual, let's talk — bespoke advisory and project-based work are also on offer.
— Bespoke
Why Founders Choose India's Best Cash Flow Expert — Not Another CA
Experience Built in Boardrooms and Business Operations
Most founders already have a CA who files their returns. What they don't have is someone who tells them why cash keeps disappearing — and how to fix it permanently.
Over the last decades, Tanuj has worked with Fortune 50 companies, advised hundreds of businesses, helped founders improve financial visibility, and built systems that support sustainable growth.
As India's best cash flow expert with CA and DBA qualifications, Big 4 experience at Deloitte and EY, and published research on cash flow and shareholder value, Tanuj brings a depth of financial expertise that no generalist advisor can match.
500+ businesses advised. ₹20 Cr to ₹500 Cr growth stage. PAN India.
My approach combines financial expertise, operational practicality, and strategic thinking.
Resources & tools
Practical tools.
Published Research. Freely shared.
Practical Resources for Growing Businesses
Financial tools, frameworks, checklists, and guides designed to help founders make better decisions.
Cash Flow Projector
EXCEL TOOL
A working model to project monthly cash flows for SMEs with build in scenario toggles for revenue, costs and working capital.
Notify me when ready →
RESEARCH PAPERS
Peer-Reviewed Research
SSRN Cash Flow Management and Shareholder Value: Published research by Tanuj Keswani — one of the few Indian cash flow advisors with a peer-reviewed academic publication
Financial Strategy
Why Your Business Is Profitable But Always Short on Cash
IPO & Capital Markets
Five things to get right before you file your DRHP for SME IPO
What an Independent Director Actually Does — and Why Boards Need Financial Expertise
Governance
Practical Insights from India's Best Cash Flow Expert
Insights on cashflow & SME GROWTH
Real observations from 500+ business advisory engagements across India — on cash flow, working capital, IPO readiness, and financial strategy.
The Mission Behind the Advisory
India's growth story will be written by its SMEs.
Yet most Indian SME founders are navigating growth without real financial clarity — no cash flow visibility, no working capital systems, no one who explains why money keeps disappearing despite growing revenue.
My work as India's best cash flow expert is to change that — one business at a time. Every engagement, every resource, every insight is built around one goal:
helping Indian founders grow without running out of cash.
Ready to Fix Your Cash Flow?
If you're a founder or business owner looking to improve cash flow, strengthen profitability, or prepare for the next stage of growth, let's start with a conversation.
A single conversation with India's cash flow expert can show you exactly where the money is going and what to do about it.
Tanuj Keswani
Chartered Accountant, Doctor of Business Administration, and Registered Independent Director. Advising founders and boards across India.
© 2025 Tanuj Keswani. All rights reserved. · This site is for informational purposes only and does not constitute legal or financial advice.